“What is social selling?” is a question that has been on many salespeople’s minds over the last few years. This blog discusses the benefits and reason why social selling is here to stay.
Linkedin social selling is time consuming and hard to organize. These three productivity tips will ensure that you are efficient and effective in your social media outreach.
Social media has become a required part of any good marketing strategy. Often social media is utilized for vanity purposes or solely associated with posting content. This is changing as more tools and strategies emerge to help generate leads with social media. From organic growth to advertising there are many strategies that can generate revenue.
In this blog we will break down and score on a scale of 1-10 some of the top strategies used to generate leads with social media.
The effectiveness of each of these strategies is completely dependent on your business model and industry.
The scoring system combines aspects of reporting, scalability, effectiveness, required investment level for success and possibility of return on investment.
Content is the Yin to social media’s Yang. Social media is nothing without content. In fact there are over 350 million posts and stories posted every day on Instagram alone.
Advertising is how social media platforms make money. Because advertising was built as a compliment to social media, there are many opportunities to generate leads with social media.
Influencers are an emerging part of social media. Selecting and collaborating with the right influencers can be an amazing way to generate leads on social media. There are many upsides and downsides to consider when deciding to work with an influencer.
Social media is supposed to facilitate conversation and engagement amongst its user base. Oftentimes simple engagements can build relationships with others whether it is a possible client, partner, influencer or recruit.
Social media provides an opportunity to connect with almost 4 billion people worldwide. Compared to a cold email or cold call, social media engagement is more personal. There is a face, description, and content to go with correspondence compared to a random email address or phone number.
Measure their engagement to determine which ones are most likely to convert.
Growing your followers is oftentimes synonymous with social media success and generating leads on social media. The follow, unfollow strategy involves connecting with targeted people you want in your audience long enough for them to see your brand and content and opt into following you. In terms of generating leads with social media, this strategy has some positive and negative implications.
Automating account connection and engagement activity is another strategy that many brands have utilized. This strategy is contingent on the use of 3rd party software. Although there are low effort benefits there are also downsides.