Creating a Sales Outreach Strategy for the Modern Buyer
Creating a sales outreach strategy is a crucial part of business, which is why engagement on social media has never been more important.
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Social Selling Index: The 3 Step Ultimate Guide to Generate Leads
Social selling index score - Learn how to increase your sales by following these 3 simple social media engagement steps.
Author: Chaz Van de Motter - Chief Executive Officer
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In a growing social world, email marketing and cold calling your prospective customers has become outdated.
If you want to make more sales, it takes more targeting, more engagement, and it takes consistent follow-up.
All of the following are examples of social selling except automating repetitive tasks.
Main highlights:
- How to use social selling index to get more sales on social media.
- Personalized sales engagement is what leads expect. In order to build better trust, you need to nail down your brands story and sales engagement to match your ideal lead profiles needs.
- In order to convert your leads, you need to qualify them into cold, warm and hot segments.
Questions answered:
- How do I target leads on social media?
- How can I apply social media selling tips on social media?
- How to organize social selling follow-up?
Social Selling Index Tip #1: Level up your lead generation (Target)
Your entire brand is online, but generating online traffic is tough.
Generating leads has traditionally been left up to ranking in hashtags or cold email outreach.
Not only are these crowded and competitive, customers are also demanding more personalized sales.
Your social media account reflects your brand online. Ranking your social selling index is the most transparent way you can connect with your leads.
In order to target your ideal lead, you must start with the story your brand tells on social media.
Personalizing your offer to fit each lead’s specific needs is like translating the story into their language.
And as a bonus: being more interested than interesting is the key to Linkedin social selling index score.
This is one of the best social selling examples to make sales on social media.
Selecting your “Dream 100” clients is a good practice that can keep you lean and honest in terms of the specific people that you want to connect with.
Linkedin social selling score is uniquely differentiated from email or cold calling.
Half of the world on social media who post and engage with specific hashtags, competitor usernames and bio keywords.
On average, social selling has an 18-25% response rate versus the 3% cold call/email response rate.
Spam is taking over email and social media, use this to your advantage with your lead generation strategy.
A good social selling example is when the conversation flows naturally. The sales process turns into a conversation in which you are learning about each others businesses.
Social Selling Index Tip #2: Personalize all the way (Engagement)
Personalization is an absolute necessity to win clients and influence leads.
A good social selling example is when the conversation flows naturally. The sales process turns into a conversation in which you are learning about each others businesses.
Automated message sending has gone way out of style with the increased usage and changing terms of conditions on social media.
In order to organically increase your sales on social media, you have to organically engage. Go figure.
Social selling index steps:
•Step 1: Check out your leads profile! Read their bio, check their recent posts, and understand their values. You can even look at who they follow to gain a deeper perspective on who they are.
•Step 2: Find common ground or shared interests with your prospect. Then engage in a way that shows that you have no agenda for your engagement other than showing an interest in that person.
•Step 3: Stand out with genuine engagement. Instead of saying “Nice post!”, try focusing on personalization. For example, comment on a specific idea they had and share your genuine opinion back.
•Step 4: After a few days of warming the lead up with likes and valuable comments, you can send a direct message to see if they are a good fit for your offer. To stand out even more.
Social selling linked in is all you need to make better connections and drive more sales on social media.
Generate More Targeted Leads on Social Media.
Measure their engagement to determine which ones are most likely to convert.
Social Selling Index Tip #3: Organize your follow-up process (Grow)
If you understand that manual engagement is the only way to effectively apply social selling index, you probably also know that it is time consuming and hard to track engagements and their effectiveness.
We found the happy medium between manual social media engagement and personalized automation.
We built Social Cycle to help you automate the monotonous social selling tasks like tracking follow-ups.
Social Cycle also gives you the ability to personalize your engagements and follow-up in a methodical way that keeps you efficient and consistent.
Regardless of if you use our product, a spreadsheet, Airtable, or something else, don’t downplay the importance of creating a systematic and efficient approach to tracking your leads and the engagements that you have made with them.
Social media is a noisy place. It takes more than a single touchpoint to stand out.
Generally it takes more than 5 touch-points to get a response out of your prospect. With that being said, those touch-points do not all have to be direct messages.
Compared to email or cold calling, on social media you can organically warm up prospects.
The goal is to learn more about about them through micro engagements such as likes, comments, story replies, retweets, endorsements and more.
A simple ‘like’ on a post on Instagram or a ‘profile visit’ on LinkedIn constitutes a follow-up.
Your lead receives a notification with your name, face and a link to your profile reminding them that you engaged on their page.
These engagements live in our minds as a form of currency or validation.
Over time, these engagements will trigger reciprocation from your prospects in the form of message responses and interest in you and your brand.
As you continue to build ‘relationship equity’ with prospects through your follow ups you will be able to earn the right to pitch your offer.
Conclusion
Social selling examples has been defined by transactional engagement and automated correspondence until now.
Social media users have fallen to the mercy of the algorithm to dictate who sees their content and what engagements they make on social media.
Not any more. Our mission at Social Cycle is to help you take back control of your Linkedin social selling score.
Intentional social media engagement will skyrocket your social selling efforts.
Social selling index is one of the most important metrics to ensuring consistency in your sales on social media.
Remember, you are one engagement away from changing your life.