3 Best Social Selling Strategy Secrets to Boost Sales

Mastering these engagements is not the only factor that goes into a quality social selling strategy. Once you have identified your prospects and the types of interactions you will be making with them it is crucial to be consistent in follow up. 

We call this the “Rule of 7.” This rule states that in order to be remembered by a prospect you must make 7 micro-engagements with them on Social Media. Keep in mind that these interactions are not meant to be transactional, but rather to build trust and rapport. 

We recommend to start your interactions with softer engagements such as a ‘follow’ or ‘connection invitation’ as well as a ‘like’ or ‘reaction’ on a post or two. Once you have gotten through a series of soft interactions you can start to be more aggressive in your approach through harder interactions such as ‘direct messages’, ‘story replies’ or ‘mentions’ in stories or in tweets. Even though these engagements can be more sales focused it is important to focus on conversational marketing over sales-y transactional outreach. 

Organizing these interactions can be difficult to manage especially if you are focusing on a large pool of prospects across multiple social media channels. This is why we have developed “Social Cycle.” 

Social Cycle is meant to help businesses and personal brands to more effectively prospect and keep track of follow up interactions with possible clientele on Social Media to turn platforms such as Instagram, Facebook, Twitter and LinkedIn into viable lead generation engines that funnel qualified leads directly into your sales funnel without a penny spent on advertising. 

The key to Social Media is that there are over 4 Billion total Social Media profiles worldwide; realtors, network marketers and social media managers alike have access to all of these consumers at their fingertips. We only seem to focus on gaining information on a prospect such as email addresses and phone numbers even though many prospects are more sensitive to their social media notifications that they are to a sales email or a call from a random phone number. 

It is time that we as entrepreneurs, personal brands, social media managers and salespeople start to leverage the value of access to consumers on social media to our advantage through strategic social media outbound interaction.