Creating a sales outreach strategy is a crucial part of business, which is why engagement on social media has never been more important.
Before diving into the specifics, let’s take a step back and take a moment to understand what a sales Cycle is. Similar to email marketing campaigns where a user presets emails chronologically correlated to days, a sales cycle allows you to preset or schedule engagement on social media correlated to the day in which you wish to complete that engagement.
Although ‘sales Cycles’ mimic email marketing tactics, there are some differences. The biggest differentiating factor is that sales Cycles do not automate engagement for you. sales Cycles automate the curation of your Social Cycle workflow. We believe that social media engagement must be personalized and real. Automated social media engagement is transactional and has gone out of style, however, personalizing and managing social media engagement efforts is time consuming. Using sales Cycles to prompt your engagement and keep track of your contacts and how often they have been engaged with reduces some of the tedious grunt work associated with managing social media accounts.
Once you have created a list specific to a social media platform and added contacts, you are ready to apply a Cycle. Users have the ability to create a custom Cycle of engagement or choose from templates. Each template has actions associated with that social media platform already pre-loaded. For example on a Linkedin template there may be actions such as ‘Profile visit’ or ‘React to a post’ where Instagram templates have actions such as ‘Reply to a story.’
Templates should be selected based on the context of your list. If you are an entrepreneur looking for affiliates to promote your product you might use a ‘collaboration’ template as opposed to a social selling template.
Conversely, if you are an entrepreneur looking to sell marketing services to business owners you may choose a social selling template as it is geared more towards sales engagement.
The length and actions associated with each template were crafted based on positive response rates after analyzing conversions of social media accounts and their engagement patterns.
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Choosing a sales cycle for a list requires awareness into the mind of the type of person you are targeting and what you want from them. The bigger the ask, the longer the sales cycle should be as you must build rapport and trust with your prospects.
As you engage, your prospects will do one of 3 things:
Depending on your strategy you can have your Cycle repeat automatically. This will prompt the same Cycle of engagement to your list indefinitely. In cases of long term follow up or staying in touch with contacts, this can be a good tactic.
For sales, collaboration and recruiting purposes it is wise to apply non-recurring Cycles. Social Cycle will automatically serve a workflow card for each contact once their current sales Cycle has been completed. This workflow card will ask which of the following you would like to do:
Based on if the lead is responding or interested you can trim down your contacts and apply different Cycles based on where a lead is at in the deal stage. For example, a user can create a list of ‘Instagram possible influencers’ and a list of ‘Instagram interested influencers.’ As the user engages with influencers and gauges interest, they can move the influencers that responded positively to the ‘Instagram interested influencers’ list and apply a Cycle more focused on follow up as opposed to outbound sales.
Cycles should be applied based on platform and context of your lists. Choosing the right sales Cycle requires awareness into the type of lead you are engaging with and the platform you are engaging with them on.
personalized engagement and follow up is not something that can be truly automated, however, you can automate the administrative work that goes into tracking engagement, tracking contacts, and deciding what to say and when to say it. With Social Cycle you can build a roadmap of your activity on social media so you don’t spend hours in the endless scroll trap or hours updating your spreadsheet.
Welcome to the age of social selling. Welcome to Social Cycle.